Clik here to view.
Five Ways for Manufacturers to Improve E-mail Marketing to Tradesmen
In their marketing to tradesmen, manufacturers are always looking for cost-effective ways to reach out to both existing and potential new customers. E-mail marketing is one tool that can do both....
View ArticleClik here to view.
3 Ways to Maintain Better Relationships with Tradesmen
The cost of acquiring a new customer can be up to five times greater than keeping an existing one. Unless you have a unique product that no one else has, you have to compete with someone for the...
View ArticleClik here to view.
Industrial Marketers Need to Use Blogs and Emails to Reach Tradesmen
Will blogs replace e-mail? After Al Gore invented the Internet, everyone was saying that print magazines that served the trades would be a thing of the past. They said that this old technology would be...
View ArticleClik here to view.
Quick Tips to Promote Your B-to-B Blog
Blogging – you have so much to say and you want to be sure someone out there will read all those golden nuggets of information. Promoting your blog should be no different than promoting a new product....
View ArticleClik here to view.
7 Ways to Combine Social Media With E-mail to Reach the Professional Tradesman
E-mails have been around and we’ve used it to asked tradesmen to forward on valuable information to their peers about our products or programs. It’s not easy and isn’t reliable because you’re asking...
View ArticleClik here to view.
What’s the Best Way of Reaching the Professional Tradesman: Drip or Closed...
The answer is both depending on how you’re developing and nurturing prospects. Today both Drip Marketing and Closed Loop marketing are seen to be online strategies. Truth be known, these have been...
View ArticleClik here to view.
E-Mail And Social Media Are Tools B-to-B Marketers Plan On Using More Of In 2010
As we all look forward to 2010 in our planning processes, we’re all looking for ways to generate exposure and ultimately leads that turn into sales. Most marketing budgets will still be tight in 2010,...
View ArticleClik here to view.
E-Mail: Still an Effective Method to Reach the Professional Tradesmen
All of us are getting inundated with e-mail, but studies show it’s still one of the best ways to reach out to people. It does have its challenges with spam filters and internal firewalls. But I’ve...
View ArticleClik here to view.
Critical Tactics to Consider When Sending Out E-mails
E-mails are still a good “go to” strategy whether you’re a B-to-B or B-to-C marketer. When going after the professional tradesmen or contractor, we have found that timing is probably one of the most...
View Article
